Sales that feel good, finally.

If selling your service makes you feel awkward, overexposed, or just plain icky, you're not alone. Most business owners were never taught how to sell in a way that feels natural, especially those who care deeply about doing right by their clients.

But sales doesn't have to mean scripts, pressure, or pretending to be someone you're not. With the right tools and a bit of support, sales can feel clear, calm, and even... kind of good.

↓ Here's how we can work together:

The Subtle Sell

Self-paced course

This course is your practical, step-by-step guide to turning more conversations into clients without scripts, pressure, or pretending.

You’ll learn how to lead calm, clear sales conversations that feel good on both sides. And you’ll get tools you can actually use, even on your busiest, blurriest day.

Simple. Ethical. Human.

Join the waitlist to be the first to know when it’s ready.

1:1 Sales Coaching

For business owners, teams, and creatives

Whether you're selling your own services, leading a small team, or stepping into more visibility, it’s easy to get in your head about sales. That’s where this work comes in.

Together, we’ll make sales feel more like a conversation and less like a performance.

We’ll build your skills, boost your confidence, and create a repeatable rhythm that fits how you naturally show up.

This is practical, hands-on coaching. We work on real offers, real conversations, and real challenges, in a way that’s honest, grounded, and sustainable.

Sales Coaching for Groups

Workshops, guest teaching, and group coaching

If you run a group program or lead a business community, I can step in to support your people with ethical, feel-good sales training tailored to their stage and style.

This might look like a live masterclass, a group coaching series, or a guest teaching session inside your program. Some sessions are publicly scheduled, and some are by request.

The goal is always the same: to help your people have better sales conversations, in a way that feels aligned, repeatable, and real.

Sales Support

Selli-trained sales professionals inside your business

You don’t have to do it all yourself. If sales calls, follow-ups, or client enquiries are falling off your plate or you simply don’t want to be the one having every sales conversation, Selli-trained sales support can step in.

We work inside your business, representing your voice and values, and helping potential clients move from interest to yes with calm, respectful care. No pressure, no pretending, just ethical sales support that feels like an extension of you.

coming soon

the Subtle Sell

The Subtle Sell is an online, self-paced course that gives you everything you need to turn conversations into clients without the scripts, the pressure, or the burnout.

It’s practical, repeatable, and designed for business owners who want a more natural, human way to sell.

Lead sales conversations that feel natural, not rehearsed
Talk about your offer without second-guessing yourself
Understand where your client is in their decision process
Ask thoughtful questions that create clarity, not pressure
Build a sales rhythm that fits your energy and brain
Turn more “let me think about it” into genuine yeses
Sell with integrity, confidence, and zero cringe

Join the waitlist

Together, we work on the real stuff

1:1 Coaching

1:1 Sales Coaching with Whitney Tyzzer, the founder of Selli and creator of The Subtle Sell and Selli AI, gives you personalised support to make sales feel more like a conversation and less like a performance.

Together, we work on the real stuff, your actual offers, your actual challenges, your actual client calls. You’ll get practical tools, honest feedback, and guidance that fits your values, your brain, and your business.

It’s not about turning you into someone else. It’s about helping you sell in a way that feels like you... calm, confident, and clear.

Understand what’s really getting in the way of sales
Talk about your offer with more clarity and ease
Build a repeatable sales process that fits your style
Shift from “selling” to simply having better conversations
Handle objections without feeling defensive or pushy
Feel more confident in the moments that matter, especially on calls
Stay anchored in your values, even when money’s on the line

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Bring ethical sales into your group space

Sales Coaching for Groups

Sales Coaching for Groups is for programs, teams, and communities that want to help their people sell with more clarity, confidence, and integrity.

Whether it’s a one-off workshop, a guest session inside your course, or a coaching series tailored to your group’s needs, this work is always practical, down-to-earth, and built around real conversations not generic advice.

Depending on your group's needs, we can cover how to:

Have sales conversations that feel natural and human
Shift from “pitching” to guiding with clarity
Identify what’s blocking confident sales and how to work with it
Speak about offers in a way that feels authentic and aligned
Handle objections with less stress and more skill
Build a repeatable process for turning interest into action

Find out more

Ethical sales support, done with you or for you

Sales Support

If you’d rather not handle every sales conversation yourself, Selli-trained sales professionals can step into your business and help.

Whether you need someone to follow up with leads, support client enquiries, or handle sales calls with clarity and care, we’ve got your back. All our sales support is grounded in the same ethical, feel-good approach we teach... no pressure, no scripts, no pushiness.

We work inside your business, as an extension of your team, so you can stay focused on your strengths while knowing your sales are in safe hands.

Sales support can look like:

Following up with leads in a respectful, non-pushy way
Taking discovery calls and guiding them to a clear next step
Supporting your community or program with sales-related conversations
Helping your business convert interest into clients, consistently and kindly

Right now, our Sales Support Services are fully booked. But if this feels like the kind of support you’ve been looking for, we’d love you to join the waitlist. You’ll be the first to know when a spot opens up.