You love your work. But when it comes to selling it, you feel awkward, pushy, or just plain stuck.

You’re not alone and it doesn’t have to be this way.

GROW YOUR BUSINESS WITHOUT SELLING YOUR SOUL | GROW YOUR BUSINESS WITHOUT SELLING YOUR SOUL | GROW YOUR BUSINESS WITHOUT SELLING YOUR SOUL

LET'S BREAK IT DOWN

Why does selling feel so hard?

Selling your services should feel as good as delivering them, but for many small business owners it’s the hardest part.

You might love what you do, yet the moment you have to “sell” it, everything feels awkward, pressured, or unnatural.

The truth is, it’s not your skills or your offer that’s holding you back, it’s the old, pushy sales methods you’ve been told are the only way to succeed.

The Subtle Sell is for you if...

You feel like you have to “be someone else” when selling

You avoid sales conversations or put them off until the last minute

You undercharge because you fear rejection or losing the client

You watch pushier competitors win work that should be yours

You leave conversations thinking, “I should have said that differently”

Let us help

MEET THE FOUNDER & CEO

Hey, I'm Whitney!

With over 20 years in sales, from closing deals in the competitive world of medical devices to leading high-performing sales teams and heading up a Learning and Development department, I’ve seen every side of the sales process. I know what works, what burns people out, and what makes clients feel truly valued.

I decided to create Selli to bring some of those proven concepts and strategies to small and medium-sized businesses in a way that feels authentic, human, and easy to use. Through The Subtle Sell, coaching, and coach certification, I help business owners turn uncomfortable sales conversations into confident, natural ones that lead to real growth. No scripts, no sleaze, just genuine connection.

I created Selli to help small business owners sell with confidence, keep their integrity, and grow without burning out.

20+ years of proven sales experience in competitive industries
Led high-performing sales teams and mentored emerging leaders
Headed Learning and Development for sales organisations
Created The Subtle Sell to make selling feel authentic and effective
Passionate about helping SMBs turn conversations into clients

Fun Facts About Me

I’m a post-COVID career casualty who knew there had to be a better way to work.

I’m so passionate about sales not being sleazy, I literally shake when I get talking about it, because I believe every business owner deserves to sell with confidence, integrity, and ease.

My coffee order is a small oat flat white, and I’m suspicious of anyone who drinks decaf by choice.
I believe the best sales tool is a good question and a genuine smile.

Choosing Selli means learning to sell in a way that feels natural, respectful, and effective. With proven strategies from over 20 years in sales and a deep understanding of what makes clients say “yes,” we help you grow without resorting to pressure or gimmicks. You’ll walk away with the skills and confidence to turn conversations into clients and feel good doing it.