Feel-good

sales for you

and your client

Feel-good

sales for you

and your client

LOVE YOUR WORK

Turn conversations into sales without the uncomfy pitch.

If selling your services makes you feel pushy, fake, or just plain uncomfortable, you’re not alone. We show you how to sell in a way that feels natural, honest, and aligned with who you are so you can attract the right clients, charge what you’re worth, and keep loving the business you built.

Self-Guided Courses

Coming soon, a practical online course that shows you how to turn conversations into sales without scripts or pressure. Learn at your own pace and build a sales process that feels simple, ethical, and human. Register your interest below to be the first to know when it opens.

1:1 Personalised Coaching

Personalised sales coaching designed around your real challenges and conversations. Together we make sales feel natural, clear, and aligned with your values so you can show up with confidence and consistency.

Live Workshops

Group training sessions for teams, programs, and communities who want to sell with more ease and integrity. These interactive workshops give people practical tools they can use straight away in their own conversations.

"Sales is for everyone"

"Sales is for everyone. This training makes it feel simple, less uncomfortable and you walk away with actionable steps that you can bring into every conversation to drive your business in the right direction."

- Sinead Brace, Award-Winning Business Coach

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how to turn more conversations into sales

YOURS FREE!

Get the free, bite-sized guide to make your next sales conversation feel clear, grounded, and actually good.

  • Map out a natural, low-pressure conversation flow

  • Prepare without scripts, pitches, or pressure

  • Prepare for conversations without memorising scripts

  • Build real confidence before your next client call

  • Sell in a way that feels ethical, human, and fully aligned with your values

Selling doesn’t have to feel awkward, exhausting, or out of alignment with your values.

This free mini-workbook introduces the Clarity Curve, a simple, step-by-step process to guide sales conversations in a way that feels natural, ethical, and actually good. No scripts, no pressure, no pretending.

In under 10 minutes, you'll get clear on how to lead the conversation, and how to talk about your offer with confidence. It’s designed to give you the best chance of turning a genuine conversation into a yes without compromising your integrity.

Because ethical, feel-good sales aren't just possible. They're the point.

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"Sales is for everyone. This training makes it feel simple, less uncomfortable and you walk away with actionable steps you can bring into every conversation to drive your business in the right direction."

Sinead Brace

Award-Winning Business Coach

STILL NOT SURE?

Frequently Asked Questions

Got questions? Let’s clear them up

What makes Selli different from traditional sales training?

Selli is built on ethical, feel-good sales. We don’t use scripts, pressure, or pushy tactics. Instead, we focus on natural conversations that feel good for you and for your clients.

Do I need to be “good at sales” to benefit from this?

Not at all. Most people who work with us start by saying they “aren’t salespeople.” The tools we teach are designed for real humans who want sales to feel more natural and less awkward.

How is the Subtle Sell course delivered?

The Subtle Sell is an online, self-paced course. You can work through the lessons in your own time, revisit them whenever you need, and use the exercises to prepare for real client conversations.

What happens in 1:1 coaching?

We focus on your real-world challenges. That might mean practicing sales calls, refining your offer, or building a repeatable process that feels authentic to you. It’s personalised and practical, never one-size-fits-all.

Do you guarantee sales results?

We do guarantee that the way you think about sales is about to change... We don’t make promises about specific numbers, because sales outcomes depend on many factors. What we do guarantee is support, strategies, and tools that make selling more comfortable, clear, and effective.

I often find sales overwhelming. Will this work for me?

Yes, especially for you! Much of our approach is designed with busy thinkers in mind. We keep things simple, repeatable, and flexible so you can adapt them to how your brain works best.

Do you work with teams as well as individuals?

Yes, we run workshops and group training sessions for business teams, creative collectives, and coaching programs.

What kind of businesses do you work with?

We’ve worked with coaches, creatives, consultants, service providers, and small teams across many industries. If you sell something that relies on conversations with clients, our approach will fit.

What if I still hate selling?

That is exactly why Selli exists. Our goal is to help you see sales as a natural, respectful part of serving your clients. But if you truly do not want to handle sales yourself, we also offer Sales Support by Selli, where trained sales professionals step inside your business and manage conversations for you with the same ethical, feel-good approach.

As Featured in..

The Start-up lab

IQ Connect learning

Tamborine mountain chamber of commerce

The Logan Times

hear what everyone's saying

testimonials

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“I’ve always dreaded sales calls, but The Subtle Sell completely changed that. Now, I actually look forward to talking to potential clients and I’m booking more work without feeling like I’m selling at all.”

Rebecca Murphy

Allied Health Distributor

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"Before Selli, I was either undercharging or avoiding sales altogether. The framework made it so easy to have real, confident conversations. I signed my biggest client yet last month, and it felt effortless."

Richard Dell

Entrepreneur in the trades

the gentle hustle

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