
You dread discovery calls or freeze in DMs
You’ve tried other “sales formulas” but they felt icky or unnatural
You want to get better at sales but stay true to yourself

I’m the founder of Selli and a sales coach with over 20 years of experience helping people sell with clarity and integrity. I’ve led high-performing sales teams in seven and eight-figure businesses, but what really lights me up is working with solo business owners who want their sales process to feel more human, not more polished.
My approach is calm, practical, and built for people who care deeply about their work but feel uncomfortable with the selling part. In this program, I’ll help you find your footing in sales conversations so you can show up with more confidence, more ease, and a clearer sense of what to say next. I'll show you a clear, simple way to lead sales conversations that feel natural, confident, and true to you... grounded in the kind of real-world experience I bring from decades in high-stakes sales environments.
X3 live 1:1 coaching sessions (90 mins each) on essential sales skills
You'll leave feeling confident in how to guide a sales conversation, handle objections, and turn conversations into sales effortlessly
Personalised advice, real practice and feedback based on your business and personality
Access to a WhatsApp group to share in wins, challenges, and for advice and feedback for the duration of the program

You're a coach, creative, or service provider
You value honesty, nuance, and emotional safety in your business
You learn best in 1:1 intimate sessions, and prefer personalised advice over group advice

THIS PROGRAM WILL CHANGE THE WAY YOU SELL FOREVER.

How to lead a sales conversation without feeling like you’re performing or persuading
The exact questions to ask (and when) so your client feels heard, not cornered
A simple way to talk about your offer that feels confident, clear, and totally like you
Ways to lead your client to saying 'yes' without having to actually ask for the business
And everything you could possibly need to sell your service!
The Struggle
You care about your work but dread the sales part. You overthink your words, worry about being pushy, and sometimes leave conversations without a clear next step. It feels awkward, unnatural, and exhausting.
The Shift
Sales can feel simple, grounded, and even energising. With the right approach, you’ll know what to say, how to guide the conversation, and how to offer your services with confidence. No scripts. No pressure. Just clarity and ease.
STILL UNSURE? ↓
It’s designed for solo business owners, freelancers, and creatives who want selling to feel natural and aligned with their values. If you care about connection and integrity but find sales uncomfortable, you’ll feel at home here. Our sessions will be personalised to your specific industry and most importantly, your unique personality, so we get the most out of it without compromising on your values and beliefs.
You’ll learn a simple, human-first approach to selling, one that works even if you hate feeling pushy or scripted. We’ll walk through a low-pressure sales flow, share real examples, and give you tools you can start using right away. There’s space for reflection, practical skill-building, and asking questions (without being put on the spot).
Perfect. This workshop is beginner-friendly and designed to meet you where you are. You don’t need a polished pitch or fancy funnel. Just bring your curiosity and a willingness to learn a more grounded way of selling.
Yes, especially if you're looking to shift how you sell. If you’ve learned sales before but it felt off or overly “performative,” this will help you reconnect with your own voice and values, and refine a process that actually works for you.

